There was intellectual dissection, there were furrowed brows, there were plates of calamari (hopefully the kind from the sea), there were big jugs of beer, there were raised voices, there were occasional bouts of physical violence and, eventually, there was quorum as a panel of esteemed judges chose New World and Colenso BBDO's rather fruity Fruit and Vege Pro as the victor in the StopPress/MediaWorks TVC of the Year, with Vodafone’s Piggy Sue and Sky’s Murmuration second and third. PLUS: other category winners for craft, degree of difficulty and clever use of TV.
Marketing, advertising & media intelligence
David Bell, ex-creative director at Media Design School's creative advertising course and the recipient of the 2011 lifetime achievement award at Axis, is still helping to mould, shape and nurture young ad brains. But he has been spending most of his time spreading the word about his book The Dog Hunters and, after a successful fundraising drive on Kickstarter, he'll be spending more of it creating an illustrated version.
David Bell, ex-creative director at Media Design School's creative advertising course and the recipient of the 2011 lifetime achievement award at Axis, has been on a mission to get his book The Dog Hunters in front of as many people as possible since it was published in July. Sales are building slowly as word spreads, he says, and so far he's been spreading it via social media and at shows like Armageddon. And now he's harnessing the power of Kickstarter to help fund an illustrated version.
As a founding member and the first course leader of the AdSchool at Media Design School, David Bell has whipped a multitude of young advertising minds into shape and readied them for the cut and thrust of the real ad world. And to honour these efforts over the years, he was handed the Lifetime Achievement Award at the 2011 CAANZ Axis Awards last week.
More proof, if any were needed, that New Zealand is still hitting it out of the park when it comes to creativity in advertising after the Adschool at Auckland’s Media Design School was named the fourth best (a very good position, as DDB's Moro campaign shows) advertising school of the decade on account of the gongs its students have taken home in the first ten years of the YoungGuns Awards.