They say the customer is always right. But 'they' have probably never flown on a budget airline. Air New Zealand is lauded for its customer service and, as a result, has legions of loyal fans. But other airlines focus on price at the expense of almost everything else and have legions of loyal haters. And in the world of aviation, it's a strategy that seems to work.
Marketing, advertising & media intelligence
New York was all about the awards last week, with the Clio Awards and New York Festivals announcing their winners. And DraftFCB came way with the most hardware of the Kiwi agencies at both events, winning two golds and two bronzes at Clio and a gold, silver and two bronzes at New York Festivals.
Admission grows like topsy, Fuse gets a Christmas present, Oddbird takes flight, Firebrand joins the Salt stable, Komli signs up The Economist, Josh Moore, Philip Andrew and Dave King get jury nods, Matt Palmer joins The Feds and Lance Kelleher re-signs with 8com.
Just four Kiwi agencies were in the running for Clio Awards, one of America's most prestigious ad industry awards ceremonies, and only one ended up taking anything home, with Alt Group winning a silver for Fisher & Paykel's Social Kitchen in the environmental design section.
The nominations were up considerably in comparison to 2010, but the medal hauls were similar this year, with local agencies taking one gold, four silvers and three bronzes at the Clio Awards and two bronzes at the One Show. And in other awards news, Traffic Group won a gold, silver and bronze at the Summit Creative Award competition and AUT Adschool grads take home the Aussie edition of the Cannes Young Print Lions.
The One Show shortlist was announced last week and, for the Kiwi agencies, it was a big improvement on the previous year. And it's the same story for another big New York award show, Clio, with 12 New Zealand entries making the cut, up from five in 2010. DDB managed three, JWT, Colenso and The Sweet Shop got two and Clemenger BBDO, DraftFCB and Strategy received one each. There were no Kiwi nominations in the interactive, direct, integrated, print or student categories. The awards will be handed out on 19 May.
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Bow down before the newsy melange and marvel at its tremendous interestingness.