Grey, old and ignored. This is the perception Richard Poole fought against when he founded his online magazine dedicated to those older than 50. And now ten years on, the job isn’t done, but the industry is starting to notice that he might have been onto something.
Cigna Insurance’s latest campaign via Y&R sees the brand use Rube Goldberg machines to show how unpredictable life can be and how Cigna can help get things back on track.
Live TV is challenging enough when filmed in a fully equipped studio. And as the Fair Go team illustrated last night, it’s even more difficult when produced in the Spark Atrium with a live audience in attendance. Here’s a rundown of how the event went.