articles tagged 'Chris Lamers'

Fly Buys brings its new campaign to life with Adshel largesse

  • Experiential
  • October 1, 2012
  • Josh Martin
Fly Buys brings its new campaign to life with Adshel largesse

Fly Buys' new motto 'Every time you swipe, something good happens' became quite literal recently, with some interactive Adshels in Auckland and Wellington injecting some fun into the city streets.

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Fly Buys and Clemenger BBDO tap into the 'animals in advertising' zeitgeist with shopping-related take on the Butterfly Effect

  • Advertising
  • September 17, 2012
  • Ben Fahy
Fly Buys and Clemenger BBDO tap into the 'animals in advertising' zeitgeist with shopping-related take on the Butterfly Effect

The recent Why Telecom campaign recorded a series of curly customer questions and then, to make the whole thing slightly less boring, decided to employ the services of a range of talking animals. And the new Fly Buys campaign by Clemenger BBDO has also gone heavy on the creatures—and on Butterfly Effect references—to show that "Every time you swipe, something a little bit good happens".

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OMD and Fly Buys chip away at greasy lovers with new media channel

  • Creative
  • May 16, 2012
  • Ben Fahy
OMD and Fly Buys chip away at greasy lovers with new media channel

As Marshall McLuhan famously said, the medium is the message, "creating a symbiotic relationship by which the medium influences how the message is perceived". Very rarely does the medium get the message across and also have the ability to soak up grease, but OMD's novel campaign for Fly Buys Visa that will see deep fried goods up and down New Zealand being wrapped in branded paper has managed to do exactly that. 

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Story IQ
Story IQ
Story IQ is a brand story consultancy. We help brands uncover the hidden, untold stories ...
Up-and-Comers
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In February (Valentine's Day to be exact), StopPress gathered the industry for an evening of ...
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Follow the money. It’s an axiom that journalists have believed in for years and a ...
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Regional Rundown
StopPress takes a trip down the country to see who the audiences and agencies are ...
Beyond the Page 2018
Beyond the Page 2018
In conjunction with the MPA, the Beyond the Page series shows how some of the ...
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Beneath the Surface
In this series, brought to you by Microsoft, we talk to a conceptual photographer, illustrator ...
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The Hot List
Our rundown of the hottest shows, brands and creators in New Zealand media. 1. magazine ...
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All the winners, the shortlists and the drama from this year's edition of advertising biggest ...
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When it comes to creating branded content, there are few better in the Kiwi market ...
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All our stories on the nation's two failed mergers in one place
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Over the course of this series of articles, we look at how always-nimble indy agencies ...
AdRoll on automation
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Marketing automation is tipped to eventually become the only way advertising is traded in the ...
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It’s all about PEOPLE. Join us as we discuss global insights, ideas and innovations from ...
TVNZ-NZ Marketing Awards 2015
TVNZ-NZ Marketing Awards 2015
Celebrating all the winners of the 2015 TVNZ-NZ Marketing Awards.
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In a new series, StopPress talks to a range of newsmakers currently trying to shine ...
Beyond the Page
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In conjunction with the MPA, the Beyond the Page series shows how some of the ...
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In conjunction with News Works, the Up Country series talks with some of New Zealand's ...
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Retro icon launches Fly Buys Facebook frenzy

  • Advertising
  • March 29, 2012
  • StopPress Team
Retro icon launches Fly Buys Facebook frenzy

Social media means friends appear to have turned into a commodity to be crowed about these days. And, thanks to an original 1974 Volkswagen Kombi van, Fly Buys managed to increase its Facebook fan base ten-fold in December, with a total of 55,000 likes in three weeks (up from 5,500) through its ‘Dream Machine’ promotion, a finalist in the 2012 CAANZ Media Awards.

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What a cell out: Adshel and Fly Buys go mobile

  • Marketing
  • May 7, 2010
  • Ben Fahy
What a cell out: Adshel and Fly Buys go mobile

Phones at the ready, New Zealand: Adshel will be unveiling a new offering called ‘Adshel Mobile’ on Monday, which the company claims to be the first out of home mobile network in the country. And the first campaign to use the techy wares will be Fly Buys Music.

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voices

Social scoreboard

Zavy and StopPress have worked together to create a scoreboard that compares how the top 25 traditional media advertising spenders in New Zealand have performed on social media over the past 30 days, updated in real time.

Universal Music signs up to Fly Buys

  • Digital
  • February 9, 2010
  • StopPress Team
Universal Music signs up to Fly Buys

Loyalty New Zealand, the operator of Fly Buys, has signed a contract with Universal Music New Zealand, upping the number of songs available to download on Fly Buys Music – and be paid for with Fly Buys points – to 280,000. Loyalty New Zealand head of marketing and product development Chris ...

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