articles tagged 'Carl's Jr'

Food selfies to the value of X

  • PopPress
  • April 9, 2014
  • StopPress Team
Food selfies to the value of X

The burger selfie trend, or food selfies in general for that matter, are a strange reflection of the smartphone era. But while the trend is hot Carl's Jr in the US is grabbing a bite of the action ahead of the latest X Men movie release, Days of Future Past.

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The Year in Review: Dan Robertson

  • Year in Review brought to you by Marsden Inch
  • December 20, 2013
  • StopPress Team
The Year in Review: Dan Robertson

As commercial director of Mi9 and chair of the IAB, Dan Robertson is at the business end of digital (and as a board member of the Advertising Standards Authority, he's sometimes at the arse end of advertising). Here's what caught his eye in 2013.

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Ad complaints – V Energy might promote crime, Foodstuffs and Progressive squabble, and raunchy Carl's Jr ad still too raunchy

  • Advertising
  • May 3, 2013
  • Sim Ahmed
Ad complaints – V Energy might promote crime, Foodstuffs and Progressive squabble, and raunchy Carl's Jr ad still too raunchy

The latest batch of Advertising Standards Authority's upheld deals a blow to V Energy, Countdown and Carl's Jr.

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Carl's Jr and Special Group explore radio loophole, embrace theatre of the mind

  • Advertising
  • March 27, 2013
  • Ben Fahy
Carl's Jr and Special Group explore radio loophole, embrace theatre of the mind

There was a bit of kerfuffle recently when Carl’s Jr. had its American television commercial promoting its new Memphis BBQ Burger banned from television in New Zealand by the Commercial Approvals Bureau for using sexual appeal in an exploitative and degrading manner to sell an unrelated product. It responded by running a digital campaign driving people to view the ad on its YouTube channel. And it's continued to embrace the controversy, with Special Group letting imaginations run wild by repurposing the TV commercial for radio.

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Carl's Jr gets burnt, aims to sneak raunchy ad in through back door

  • Advertising
  • January 23, 2013
  • StopPress Team
Carl's Jr gets burnt, aims to sneak raunchy ad in through back door

Burger joint's ad promoting new burger using two quite attractive women with BBQ tongs gets rejected by ad authorities. Restaurant Brands CEO says the company will look at other mediums to promote the company.

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