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Canon Media Awards 2015: NZ Herald lands all three major gongs, Braunias snubbed and Jackson wins over the crowd
At this year's edition of the Canon Media Awards, The Herald took out both of the key traditional print awards by winning the Newspaper of the Year and the Best Daily Newspaper (over 30,000 circulation). And at a time when the digital is becoming increasingly important, the NZME-owned publication also took out the Best Website award. PLUS: Northland Age editor Peter Jackson wins over the audience.
With cameras increasingly in pockets, Canon continues to aim for the high ground with 'Change your lens, change your story'
With the rise of smartphone photography, it's tough out there for most camera manufacturers. The experienced and enthusiast photography market is the logical place for them to play and Canon is doing just that in a new campaign to show off its lenses and the difference they can make to telling a story. PLUS: how Apple, Samsung and other mobile manufacturers are changing the industry.
The Canon Media Awards 2015 finalists were announced yesterday, setting the stage for the awards presentation dinner scheduled to occur at Auckland's Pullman Hotel on 22 May.
You can generally rely on ads for cameras to look good. And Canon has been obliging for years on that front, with one of last year's efforts winning an Emmy. Now, as part of its Come and See campaign, Canon Europe has employed the services of photographers Christopher Pillitz and Jamie Hall to do their thing—and show off some of its new technology at the same time.
Not many ads tend to completely steer away from showing off their product when making a 60 second TVC, but that is exactly what Leo Burnett and Canon Australia have done in the latest ad. "No One Sees It Like You...#whatdoyousee?" is the newest addition to the 'No One Sees It Like You' campaign.
Listen: Airbnb user design experience manager Jenny Arden on design building trust, design-thinking and designer-founders
The 65th Primetime Emmys are coming up soon. But before they choose the best actors and TV shows, they chose the best commercial and it was Canon's beautiful 'Inspired' spot by Grey and MJZ director Nicolai Fuglsig that took it out.
Canon New Zealand is kicking off its latest consumer marketing campaign including more than $1 million in TV, print, online, retail and outdoor media.
I gave up on full frame cameras not longer after I got into photography. I have the back of a 60-year-old and the budget of a 20-year-old, neither situation lending itself to owning heavy and expensive kit. Using the Canon EOS 6D this last week makes me reconsider the perks of a nice big 35mm sensors.
A record 1,389 entries encompassing more than 7000 pieces of work made up this year's Canon Media Awards nominees. The full list of finalists is available on the Canon website in an excruciating and drop down-laden format. We've raked through the muck to organise the list below, for which surely StopPress will be nominated for next year's Best Innovation in Multimedia category.
After successfully completing initial projects through the year, BCG2 has been awarded the Canon New Zealand consumer business, which includes cameras, lenses, printers and printing consumables. It replaces Ballantyne Taylor, which maintains its role as Canon's B2B agency.
Thanks to a successful relationship with Canon New Zealand over the past six years, Auckland marketing agency BallantyneTaylor has added another big string to its B2B bow, beating out two Sydney agencies for the Canon Australia business in a joint pitch with Datalicious, which will be providing data collection, analytics and facilitation.
Of note this week on Ads@6, plenty, really. The nice wee number for the new Mastercard promotion sees the All Blacks getting owned; the phrase 'cook us some eggs' gets bandied about by a kid in the Henergy ad; TSB continues to milk its most recommended status; the Benadryl cold monster is awesome; the new Canon campaign is, as they say in Mexico, very muy bien; Hyundai goes epic and cringey; the Furnware spot for Vodafone tickles a little bit of fancy; and the woman in the Big Save commercials with the nigh-on sinister enthusiasm for low prices wins the prize for scariest eyes ever seen on New Zealand television (aside perhaps from Anthony Dixon).