Taika Waititi and Jemaine Clement are outsourcing the design of the “unofficial poster” for their upcoming film What we do in the Shadows to regular Kiwis by launching a competition that requires entrants to send in their best creative efforts.
This winning poster, as decided by the vampires and the public, will be used in cinemas across the country and the designer will win a double pass to the New Zealand premiere in either Auckland or Wellington. The top ten will also be on display at the premiere events.
In a further promotional effort, Waititi and Clement have also released a teaser that provides a glimpse at some of the hobbies of the protagonists in the film.
This new clip follows last week’s release of the film’s trailer, which has already racked up over 400,000 views on YouTube.
Serious candidates with a high level of design ability are invited to email [email protected] to receive the key art and rules to enter the poster design competition.