As sponsors of the Wellington International Sevens, Nikon set out to build brand awareness amongst the thousands of fans that turn out for New Zealand’s biggest annual party. With a bit of help from BRR Ltd, it created an integrated campaign that stood out in the stadium and saw its fan base rocket up a whopping 850 percent.
When Tom Robinson was inspired to create a range of natural plant-based products back in the 1960s, hippies might have been the best he could have hoped for by way of customers. His inventive spark began in 1964 when he created an organic fertiliser. His creations quickly expanded to include a range of plant and mineral based home products, therapeutics, garden care and pet care, all born under the name Earthwise Group.