Browsing: Bauer Media

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Ground-breaking research investigates how New Zealanders are influenced by the Age of Acceleration
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Media typically aims to reflect reality. But it can also influence it. In the interests of better understanding the supernova of technological change and globalisation, Bauer’s research division Insights IQ, has been examining how New Zealanders are responding to this unprecedented pace of change – and it appears kiwis are feeling pretty overwhelmed.

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An enthusiasm injection: Jeremy Hansen on Paperboy
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Last week, Bauer blew out a candle for Paperboy as the magazine for urban adventurers turned one. Dropped in the audience’s path via an innovative distribution model, the mag has quickly entrenched its edgy aesthetic into the Auckland landscape. And editor Jeremy Hansen reckons there’s more to come.

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Bauer bets big on Nadia Lim with launch of new lifestyle brand
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This morning, at The Vitrine in Grey Lynn, Bauer unveiled a new lifestyle magazine brand fronted by celebrity chef Nadia Lim. Dubbed Nadia, the bi-monthly publication will debut to the public on 17 October, as Bauer distributes a hefty run of 60,000 copies to supermarkets and bookstores throughout the nation.

Partner articles
Stitched together: Bauer, Lincoln University and Nudie Jeans show the value of collaboration
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Ask any parent of a teenager and they’ll likely tell you their kids don’t want to be told what to do, and the approach to encouraging them on how to choose a university has traditionally been to shout so-called inspirational messages at them through a TV screen. But this year, Bauer sought to approach potential students differently, providing them with an experience instead, in the form of an activation run at Auckland City Limits on behalf of Lincoln University with its partner Nudie Jeans.

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