When we last caught up with Attitude Group, which creates documentaries telling the stories of Kiwis living with disabilities in October last year, it had reached 16,000 fans on Facebook, and less than six months later it’s now reached 100,000 followers, quickly growing its audience by spreading its inspiring stories far and wide. We chat to Attitude Group’s Hamish Smith about the $8 trillion disability market, opening corporate doors and misconceptions about people with disabilities.
Browsing: Attitude Live
Back in 2013, Attitude Group, which has been telling the inspiring stories of New Zealanders living with disabilities, recovering from injuries and dealing with health problems since 1992 and broadcasting on TVNZ since 2005, moved into the online realm with Attitude Live. The site runs versions of its broadcast content, offered live streaming of the Sochi Winter Olympics and has been steadily growing its audience. And for its troubles, it beat competition from 86 countries to win the “inclusion and empowerment” category at the United Nations-based World Summit Awards and was also named by the Grand Jury as “best and most innovative digital innovation with high impact on society 2015”.