NZME's flagship lifestyle brand Viva comes as a separate magazine inside the Herald. And now it also comes as a separate website, viva.co.nz.
Marketing, advertising & media intelligence
On Sunday, 17 August, APN launched ShopViva, a fashion e-commerce collaboration between GrabOne, the third biggest e-commerce platform in New Zealand, and Viva, the New Zealand Herald’s flagship lifestyle magazine. The new venture is based on the premise that readers should be able to purchase the items that are displayed editorially in the popular inserted magazine, which is circulated every Wednesday.