The frisson of live musical events is what makes them so appealling, both for musicians and fans. And while video games aren’t likely to replace that sensation, the latest iteration of Guitar Hero is offering a dose of reality by allowing gamers to play in front of live crowds.
Despite the fact that Samsung has morphed from a relatively small player in the consumer electronics market into a globally respected brand in ultra quick time, it isn’t really renowned for the quality of its advertising and, in many cases, there’s a whiff of naffness about a lot of it. But as part of its Olympics sponsorship and to markt the opening of the Paralympics, it’s released a pretty amazing new campaign called ‘Sport doesn’t care who you are’—and it’s right up there in the spine-tingling stakes with Channel 4’s ‘Meet the Superhumans’.