Every year, StopPress asks players in the local industry for their reflections on the year that was. Here’s what Donna Gurney, Head of Sales at Discovery NZ, had to say.
- Favourite local campaign
Tourism NZ ‘Do Something New, New Zealand’. It’s visually stunning, and the song is hooky as hell. Achieving a 7pm roadblock across all the major TV networks on launch night and getting the song playlisted on radio was also impressive.
- Favourite international campaign
Budwieser reinventing their Whassup campaign with a lockdown version was pretty funny.
- Least favourite campaign
Trump’s election fraud campaign.
- Pick three words to describe 2020
No international travel.
- Most memorable moment from lockdown?
The daily walks and endless sunshine. The complete lack of cars on the road felt a bit like a zombie apocalypse, which as a zombie movie fan I quite liked.
- First thing you did in Level 1?
Mekong Baby lunch with the team.
- First place you’ll travel to when borders open?
Whichever Pacific Island border opens first.
- Heroes of 2020
Everyone I work with, they were all exceptional. And our new owners.
- Villains of 2020
Definitely Trump, followed closely by selfish people breaking out of MIQ and putting the whole country at risk of more lockdowns.
- What have you learnt about the world in 2020?
Anything can happen.
- What achievement are you most proud of in 2020?
Keeping a fantastic team together while the TV sale process went on and on (and on!)
- Best brands of 2020
Discovery NZ of course!
- What died in 2020?
My favourite hobby, travel research.
- Twitter or Instagram?
Neither.
- What should be uninvented?
See above. Social media that does more harm than good.
Year in Review is brought to you by Discovery New Zealand.
