Indie media agency D3 has been appointed to manage the Metlifecare Retirement Villages media account, from the incumbents, dentsu, who were also involved in the selection process along with PHD and Hearts & Science.
D3 is one of the fastest growing media agencies in New Zealand boasting a client base including My Food Bag, The Co-operative Bank and UP Education, as full service media clients, alongside continued digital consultancy projects for the likes of Tourism New Zealand, Stuff, me today, and Trustpower.
D3 Partner Alex Radford says: “As a relatively new agency, being invited to pitch for an account like Metlifecare was a real honour and winning makes all the hard work incredibly rewarding.”
D3 Partner Richard Thompson adds: “We’re really excited to be able to work with a progressive client like Metlifecare who believes in the power of harnessing data to deliver powerful results.”
This rounds off a significant 2020 for the Grey Lynn-based independent agency, which was founded by Thompson and Radford just over two years ago.
Metlifecare GM of Marketing Julie Garlick says: “D3 immediately impressed us with their deep understanding of our business and the power of media to address our business opportunities and challenges.
“We look forward to growing both of our businesses through this partnership.”
Work commences on 1 March.