ThinkTV has commissioned a new video series, ‘Perspectives 2024’, which takes a deep dive into the world of TV and video – what’s happening locally and globally – now and in the next three to four years.
The series explores a range of perspectives from people in the marketing, production, media agencies, TV network, creative and research industries.
The third episode, The Media View, features Rachel Anderson-Cormack, Chief Commercial Officer, Dentsu NZ; Matt Bale, Co-Founder and Managing Partner, MBM; and Christophe Spencer, Chief Technical Officer, PHD NZ.
The three share their thoughts on content and environments, and the role of Broadcaster Video On Demand (BVOD) as audiences migrate and advertising engagement. They also chat about the opportunities BVOD can offer advertisers and predict how this might look in the future.
Watch Episode Three – The Media View here: