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Perspectives 2024: Episode 8 – Advertising Effectiveness

In 2021, ThinkTV commissioned a video series, ‘Perspectives 2024’, which takes a deep dive into the world of TV and video – what’s happening locally and globally – now and in the next three to four years. 

The series explores a range of perspectives from people in the marketing, production, media agencies, TV network, creative and research industries. 

In this episode, ThinkTV cover Advertising Effectiveness with James Hurman, the founder of the Master of Advertising Effectiveness programme. We also hear from Renee Milkop-Kerr, EM Marketing at IAG NZ and 2021 TVNZ-NZ Marketing Awards Young Marketer of the Year, Kathlynn Lee from bp who both completed Hurman’s programme.

To watch the other videos in the Perspectives 2024 series, click here.

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