Kantar’s March Ad Impact Award goes to Heineken. The ad sits within the wider campaign ‘0.0 Reasons Needed’ shedding light on changing social norms – where we no longer need reasons for not drinking alcohol. The use of relevant messaging with a humorous twist delivers on 3 key pillars:
- Engagement
- Brand Love
- Difference
See the below infographic for more information about the March Kantar Ad Impact Award.
