Kantar’s July Ad Impact Award goes to Dettol. Their latest campaign, ‘Spread the love, not the germs’ captures the relatable messes and chaos of modern family life – complete with two energetic kids and a playful dog. The ad delivers on 3 key pillars:
- Impact
- Branding
- Enjoyment
See the below infographic for more information about the July Kantar Ad Impact Award.

