Kantar’s March Ad Impact Award goes to Air New Zealand’s witty and heartwarming, Conservation Dogs campaign.
Filmed in a similar style to their world-renowned safety videos, the cute dogs and the good cause they represent captured Kiwis’ hearts. The ad’s key success comes from its ability to strongly deliver the following:
- Brand Love
- Branding
- Storytelling
See the below infographic for more information about the March Kantar Ad Impact Award.
