Nespresso goes back to its beginnings

  • PopPress
  • September 14, 2017
  • StopPress Team
Nespresso goes back to its beginnings

Nespresso gives a rare glimpse into the lives of its Colombian coffee farmers with the help of George Clooney.

Called ‘The Choices we make’, the advertising campaign looks tells the personal stories of the farmers and how they’ve benefited from Nespresso and its AAA Sustainable Quality program.

In the film, Clooney plays narrator and introduces the audience to Humberto, a coffee farmer who has been able to support his daughter’s passion for butterflies all the way to university. Meanwhile, an online content hub has been created to share stories of other farmers and their families.

The AAA Sustainable Quality program sees Nespresso work directly with farmers to create sustainable coffee farming practices that increase the coffee quality, farmers’ productivity and the viability of their farms.

This is a community discussion forum. Comment is free but please respect our rules:

  1. Don’t be abusive or use sweary type words
  2. Don’t break the law: libel, slander and defamatory comments are forbidden
  3. Don’t resort to name-calling, mean-spiritedness, or slagging off
  4. Don’t pretend to be someone else.

If we find you doing these things, your comments will be edited without recourse and you may be asked to go away and reconsider your actions.
We respect the right to free speech and anonymous comments. Don’t abuse the privilege.

The Compendium: 18 January

  • PopPress
  • January 18, 2019
  • StopPress Team
The Compendium: 18 January

Our weekly wrap of good things, strange things, funny things and other things from inside the intertubes.

Read more
Next page
Results for

StopPress provides essential industry news and intelligence, updated daily. And the digital newsletter delivers the latest news to your inbox twice a week — for free!

©2009–2019 ICG Media. All rights reserved.
Use of this site constitutes acceptance of our Privacy policy.


Contact Vernene Medcalf at +64 21 628 200 to advertise in StopPress.

View Media Kit