Fishing from the sky

  • PopPress
  • February 21, 2017
  • StopPress Team
Fishing from the sky

Heading out on the water and dropping a line in is an enjoyable activity but for many, the enjoyment only lasts as long as the action on the line does. If you don't catch any fish it can be a long day out on water facing the conditions and wiggling a rod about. With that in mind, Setapp decided to see if fishermen would be tempted by a shortcut in its introductory campaign.

Shared on its social media platforms, the stunt sees a few of the Setapp team gatecrash boats with a drone carrying a fish in a net. A message below it tempted the fishermen to take the shortchut—and they did.

The stunt's supported by a number of shorter videos that aim to demonstrate the benefits of taking the easy way out.

This is a community discussion forum. Comment is free but please respect our rules:

  1. Don’t be abusive or use sweary type words
  2. Don’t break the law: libel, slander and defamatory comments are forbidden
  3. Don’t resort to name-calling, mean-spiritedness, or slagging off
  4. Don’t pretend to be someone else.

If we find you doing these things, your comments will be edited without recourse and you may be asked to go away and reconsider your actions.
We respect the right to free speech and anonymous comments. Don’t abuse the privilege.

The Compendium: 15 February

  • PopPress
  • February 15, 2019
  • StopPress Team
The Compendium: 15 February

Our weekly wrap of good things, strange things, funny things and other things from inside the intertubes.

Read more
Next page
Results for

StopPress provides essential industry news and intelligence, updated daily. And the digital newsletter delivers the latest news to your inbox twice a week — for free!

©2009–2019 ICG Media. All rights reserved.
Use of this site constitutes acceptance of our Privacy policy.


Contact Vernene Medcalf at +64 21 628 200 to advertise in StopPress.

View Media Kit