Are you a cap-cracker?

  • PopPress
  • November 3, 2016
  • StopPress Team
Are you a cap-cracker?

Herbal Essences is taking on cap-crackers in a new campaign running across Australia and New Zealand.

Set in a supermarket, the video interviews a security guard and a woman (we assume the supermarket manager) about the cap-cracking epidemic, which has seen women opening bottles of Herbal Essences' hair products in the middle of the supermarket to have a sniff.

Apparently, the smell of it send's women into another world and creates chaos, with one woman being caught spinning in the aisle and knocking bottles over, while another was spotted grabbing a man's head after mistaking it for a coconut.

The issue is apparently so out of control, family syndicates are operating, with mothers using their children to create diversions around the supermarket in order to small the hair products.

"Every day they come to crack and sniff," says the security guard. "These women just want their shampoo and no matter how much chaos it creates, they keep coming back for more."

This is a community discussion forum. Comment is free but please respect our rules:

  1. Don’t be abusive or use sweary type words
  2. Don’t break the law: libel, slander and defamatory comments are forbidden
  3. Don’t resort to name-calling, mean-spiritedness, or slagging off
  4. Don’t pretend to be someone else.

If we find you doing these things, your comments will be edited without recourse and you may be asked to go away and reconsider your actions.
We respect the right to free speech and anonymous comments. Don’t abuse the privilege.

The Compendium: 12 April

  • PopPress
  • April 12, 2019
  • StopPress Team
The Compendium: 12 April

Our weekly wrap of good things, strange things, funny things and other things from inside the intertubes.

Read more
Next page
Results for

StopPress provides essential industry news and intelligence, updated daily. And the digital newsletter delivers the latest news to your inbox twice a week — for free!

©2009–2019 ICG Media. All rights reserved.
Use of this site constitutes acceptance of our Privacy policy.


Contact Vernene Medcalf at +64 21 628 200 to advertise in StopPress.

View Media Kit