News
Big Gay Out returns for 2025
Aotearoa’s biggest rainbow event, Big Gay Out, returns to Auckland’s Coyle Park this Sunday, with brand activation agency Because.
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Movings & Shakings
Bastion Shine strengthens team with new hires and a promotion
Bastion Shine is kicking off 2025 with four new hires, strengthening its social media offering, as well as promoting Joanna James to Managing Director Communications and Experience.
Movings & Shakings
Nielsen appoints Kirsten Riolo as Head of Consumer Insights
Nielsen has announced the appointment of Kirsten Riolo as Head of Consumer Insights for Australia and New Zealand, and to lead its new Custom Research Division.
News
VMO launches new screens in retail network
VMO continues to expand its retail network with the addition of two new large format screens, launching new screens in Auckland and Christchurch.
News
Celebrating 15 years of Hyundai Country Calendar
Country Calendar and Hyundai are celebrating their successful 15-year collaboration with a brand-new season of Hyundai Country Calendar returning to TVNZ on February 16.
Opinion
Steve’s list of successfully stupid Super Bowl ads
If you’re looking for a list of the best of ads of Super Bowl 2025, this isn’t it – instead, Saatchi & Saatchi NZ’s Steve Cochran presents a list of successfully stupid ads from the major sporting event.
Movings & Shakings
Stuff Group welcomes Margaret Hawker as Director of Harakeke
Stuff Group has appointed media leader Margaret Hawker as Director of Harakeke, Stuff’s in-house commercial and creative services agency.
News
Lush shares success of Together for Te Tiriti campaign
In the lead up to Waitangi Day, Lush launched its Together for Te Tiriti campaign across Aotearoa and Australia with strategic communications support from Sling & Stone.
News
Bryn & Ku’s road trip quest for love
Bryn & Ku’s Singles Club is a new docuseries that see two comedians travelling across Aotearoa on a modern-day, cross country quest for love.
News
Jolt celebrates 100th screen in NZ
With OOH continuing to thrive in Aotearoa, Jolt has reached a new milestone, installing its 100th screen following 155% year-on-year network growth.
News
OMD Worldwide launches new global positioning
Omnicom Media Group agency OMD Worldwide, the world’s largest media agency network, has unveiled a new positioning: We Create What’s Next. It is supported by…
News
Kiwis embrace the big screen over summer
It was another big summer for New Zealand cinemas, with audiences embracing the big screen experience to enjoy a season full of cultural moments.
News
Curative and Creative NZ join forces to showcase the power of creativity
Creative agency Curative has joined forces with national arts development agency Creative New Zealand to encourages Kiwis to celebrate and embrace their creativity.
News
Phantom Billstickers celebrates sustainability recognition
Phantom Billstickers is proud to be recognised as an official Recognised Sustainable Supplier, a milestone in its commitment to reducing environmental impact.
News
Fly me to the game with KFC and the Super Rugby
Hold onto your drumsticks because this Super Rugby season, KFC is taking fan loyalty to new heights – introducing Zing Air.
Campaigns
Upgrade your living situation with realestate.co.nz
The cure for a bad rental is a better rental in realestate.co.nz’s latest campaign examinig the reasons why Kiwis might upgrade their living situation.
News
Cosmopolitan Australia returns to NZ shores
Following a hiatus of almost six years, the iconic Cosmopolitan Australia magazine is set to return to the New Zealand market this month.
News
Comms Council announces Jury Presidents ahead of Axis Awards
The 2025 Axis Awards Creative Council has announced its Jury Presidents, with council leaders saying there is a wealth of experience across the group.
International
Around the World: Super Bowl, Nielsen and No Buy 2025
Media expert Antony Young rounds up media news from beyond Aotearoa – this week it’s the Super Bowl ads, Nielsen’s TV ratings shake up and No Buy 2025.
News
Welcome the new era of Shortland Street on TikTok
A new chapter of Shortland Street kicks off tonight, with the first episode streaming live on TikTok at the same time it airs on TVNZ 2 and TVNZ+.
Uncategorized1
Dulux’s new campaign shows NZ’s true colours in real-time
Dulux NZ, MBM and Pitchblack have teamed up with Lumo to launch Dulux Colours of New Zealand Live, a campaign that brings nature’s colours to life in real-time.
News
SquareOne and Thinkerbell Aotearoa’s cautionary tales encourage kids to be money smart
SquareOne’s latest work with Thinkerbell Aotearoa delves into what happens when kids don’t learn to manage their money, higlighting the importance of being ‘money smart’.
News
StackAdapt announces growth capital raise
Programmatic advertising platform StackAdapt has announced a growth capital raise led by Teachers’ Venture Growth, and five other investors.
Campaigns
Flight Centre launches new tagline
Signalling a new era, Flight Centre has unveiled a new global tagline; Your Centre for Travel, the latest move in an ongoing brand modernisation strategy.
News
FizzyPop and Art Deco Trust celebrate the Hawke’s Bay heritage with 2025 festival
Hawke’s Bay’s advertising agency FizzyPop is proud to continue its partnership with the Napier Art Deco Trust for Art Deco Festival Napier 2025.
News
Talking about dating with d8talk
Over the next six months, a diverse group of young New Zealanders will take part in a dating conversation via a new social media project, d8talk.
News
Able to launch documentary Sight Unseen
Media access service provider Able is set to launch its first original commission Sight Unseen, a five-part documentary web series, on February 26.
News
JCDecaux helps brands stay top of mind for savvy shoppers
New research from JCDecaux has recommendations for brands on how they can reach Kiwi shoppers who are becoming increasingly strategic as they navigate rising living costs.
News
If you’re tired of big city life, this billboard says you should move to Dunedin
Enterprise Dunedin’s new campaign showcases Ōtepoti as the place to be for those wanting to escape bigger-city living.
Movings & Shakings
Momentum Group welcomes industry leaders to team
Momentum Group is entering 2025 with a leadership expansion, welcoming Zac Stephenson as Managing Director and Kate McDowell as Group Business Director.