News
Burger on the dancefloor: Spark celebrates free data for Spotify music with exclusive event
Spark is giving music lovers something to celebrate with the launch of free data for Spotify music for customers on Pay Monthly mobile plans*.
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International
Around the World: Elon Musk’s brand freefallin’ and celebrity splits shine in marketing
Media expert Antony Young looks into the decline of Elon Musk’s brand, how the media downturn is impacting Sesame Street and why celebrity break ups are all the rage for brands.
Movings & Shakings
PHD Aotearoa’s new senior leadership team appointments
Omnicom Media Group agency PHD Aotearoa has promoted Creative Integration Lead Amanda Palenski to Managing Director, effectively immediately.
News
Secret Sounds Connect rebrand new chapter in agency’s evolution
Live Nation’s ‘Secret Sounds Connect’ has rebranded to ‘Connect by Live Nation’, highlighting its integration within the Live Nation Entertainment business.
News
EssenceMediacom’s should’ve gone to Specsavers moment with new OOH ad
Specsavers is back with a new ad popping up on Ponsonby Road in Auckland – the twist? Only a fraction of the large-scale billboard is visible to passers-by.
News
We need to talk about AI this International Women’s Day
The 2025 theme for International Women’s Day is accelerate action, and what better place to start than with AI, with research showing women are adopting it slower than men.
News
Publicis Groupe acquires identity solution Lotame
Publicis Groupe has announced it has entered into an agreement to acquire independent identity solution Lotame, in an update on its AI strategy presented by Arthur Sadoun.
News
B Corp Month campaign shines spotlight on Kiwi businesses doing good for people and the planet
In its latest campaign for B Corp Month, B Lab Australian and Aotearoa New Zealand is shining a spotlight on the wave of purpose-driven businesses.
Movings & Shakings
TBWA\Sydney announces new Head of Strategy
Josh Taylor Dadds, formerly Group Strategy Director at Special New Zealand, is moving across the Tasman to take up the Head of Strategy role with TBWA\Sydney.
News
Stats Perform partners with Sky NZ for greater match insights
Global sports data and AI company Stats Perform has announced a new partnership to bring advanced stats and live AI insights to Sky New Zealand’s rugby broadcasts.
News
Comms Council extends deadline on Advertising Industry Census
The Comms Council is launching an industry-wide census survey to measure the current makeup of the workforce, and identify how inclusive it really is.
News
Vanilla Ice is back in the top spot after beer campaign recognised by Best Ads
‘Ice Ice Baby’ hit number one in the world back in 1990, and now Vanilla Ice is back at number one with the Export Ultra Cold Call Back Service on BestAds.com.
News
Hawke’s Bay Hawks and Big Barrel celebrate the start of long-term collaboration
Basketball team the Hawke’s Bay Hawks are proud to announce Big Barrel as its official naming rights partner, the start of a long-term collaboration.
News
Stuff finalist in five categories at 2025 INMA Global Media Awards
Innovations in AI, unique campaign marketing and subscriber initiatives have seen Stuff Group nominated in five categories at the 2025 INMA Global Media Awards.
Campaigns
TBWA\NZ invites ‘Food Critics’ for new food waste campaign
TBWA\NZ has brought food waste to life – quite literally – by turning neglected ingredients into brutally honest food critics.
News
VMO brings social outdoors with Social Journeys
VMO has partnered with creative automation company Nova to enable brands to adapt their existing social campaign creative for VMO’s screen network.
News
Clemenger BBDO’s Fee Speech campaign for International Women’s Day
Clemenger BBDO and Less than 10% F*ck That are taking a stand this International Women’s Day to stop free speech with a new campaign, Fee Speech.
Movings & Shakings
Unilever New Zealand appoints three new senior leaders
Unilever New Zealand – maker of household brands including Persil, Rexona, Dove, Continental, and Streets ice creams – is welcoming new senior leaders.
News
OOHMAA reveals Q4 winners of The Speccies
OOHMAA has announced the Q4 winners of The Speccies, shining a spotlight and celebrating the very best in Aotearoa’s out of home advertising.
News
Pharmacy partnership with Uber Eats saves Kiwis from awkward shopping moments
Unichem and Life Pharmacy have teamed up with Uber Eats to save New Zealanders from the awkward moments of pharmacy shopping.
Campaigns
KFC’s Zing Air takes to the sky for the first time
Over the weekend, the first flight of KFC’s Zing Air took off with a group of Kiwis to watch the Blues take on the Hurricanes at Sky Stadium.
News
Macca’s NZ celebrates community connections
Macca’s NZ is shining a spotlight on the special connection Kiwis have with their local McDonalds restaurants.
News
The Spinoff’s three part podcast to analyse NZ media
The Spinoff’s media analysis podcast The Fold has released the first episode of a three-part series on the country’s ‘Big Three’ media giants: NZME, TVNZ, and Sky.
News
Shortlist announced for 2025 IHAC Awards
After receiving triple the number of entries than last year, the In-house Agency Council has announced its shortlist for the 2025 IHAC Awards.
Movings & Shakings
Daylight welcomes new Art Director
Daylight is welcoming Conal Wilson to its growing creative department as Art Director to work on projects with global and local partners.
News
Dentsu Aotearoa celebrates HRNZ Award wins
Last week, the 2025 HRNZ Awards brought together 450 industry leaders to celebrate the best in HR excellence and leadership across New Zealand.
Campaigns
oOh!media’s network shines spotlight on female-led businesses this International Women’s Day
In celebration of International Women’s Day 2025, oOh!media New Zealand is using its national digital out of home network to amplify women in business.
News
My Food Bag brings exclusive giveaways and fresh experiences to Auckland FC partnership
Auckland FC has announced My Food Bag as its newest official partner, in time for the team’s highly anticipated match against Adelaide United FC on March 1.
News
Swapping bras and sharing stories: Underwear bra Nala expands into Aotearoa
Australian underwear brand Nala kicked off its expansion into Aotearoa with an activation at Commercial Bay yesterday inspired by Wānaka’s “bra-drona”.
Campaigns
Z Manu World Champs: A masterclass in sponsor activation
Thousands of people have taken part throughout the country, but it’s not just the competitors and their Manu skills on display at the Z Manu World Champs.