News
Chemistry to spearhead Wealthpoint’s digital transformation
Kiwi financial advice and insurance network Wealthpoint has appointed independent agency Chemistry to spearhead its digital transformation.
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International
Around the World: Orange is the new gold as brands jump on Taylor Swift’s album reveal
Media expert Antony Young rounds up media news from around the world. This week, brands jump on Taylor Swift’s reveal of her latest album.
News
Nielsen renews partnership with TVNZ and Sky
Nielsen has announced a two-year extension of TV measurement services for TVNZ and Sky Network Television.
Movings & Shakings
IMANZ announces its first ever CEO
Media leader Simon Teagle has been appointed as the first CEO of Independent Media Agencies New Zealand (IMANZ).
News
Ant Farac to lead These Guys I Know’s new content studio Lightweight Media
These Guys I Know has launched Lightweight Media, a content studio specialising in fast, well-crafted short form entertainment content.
Movings & Shakings
Momentum announces new office and director of growth and performance
Momentum has appointed Oscar Catoto as director of growth and performance and moved its Auckland HQ to Ponsonby.
Partner articles
NZ’s most showstopping billboard is on TVNZ+
TVNZ GM of sales Aaron Dawson says: “Simple yet effective messaging works just as well on your TV as it does on a billboard”.
News
Dish magazine hits Aussie supermarkets
New Zealand’s biggest-selling food title is looking to replicate its dedicated Kiwi following across the Tasman.
Movings & Shakings
Merkle Aotearoa appoints new head of digital experience
Merkle Aotearoa has appointed Stéphan Willemse as head of digital experience, a role that blends strategic consulting with execution.
Movings & Shakings
Vast Billboards appoints Lohnêt Waugh as new group sales director
Vast Billboards has appointed Lohnêt Waugh to the newly created role of group sales director and welcomed her to the leadership team.
News
Raydar celebrates 30 years of being curious
Curiosity has been at the heart of Raydar’s work since 1995. This year, they’re celebrating 30 years in agency land.
News
MediaWorks hits milestones with rova podcasts
MediaWorks hits milestones with rova podcasts, showcasing the power of local voices and its successful digital growth strategy.
Campaigns
Toyota launches ‘Let’s Go Places 2.0’ with Saatchi & Saatchi
Toyota and Saatchi & Saatchi NZ have launched the next chapter of Toyota’s brand platform, ‘Let’s Go Places’.
News
World Out of Home Organization to boost Ad Net Zero’s Global Media Sustainability Framework
The World Out of Home Organization is partnering with Ad Net Zero to refine the Global Media Sustainability Framework for out of home media.
Movings & Shakings
Ogilvy ANZ CCO Toby Talbot departs agency
Ogilvy has announced that ANZ chief creative officer Toby Talbot is leaving the agency after more than three and a half years in the role.
Campaigns
“Don’t open it,” say Jetstar and Thinkerbell
Jetstar and Thinkerbell Aotearoa dared Kiwis to do exactly what they were told not to in a new activation.
Campaigns
Musashi and MediaWorks unleash electrifying LED bus activation
MediaWorks and Musashi, New Zealand’s sports nutrition brand, have teamed up to create a fully-wrapped LED bus execution.
Opinion
A seismic shift on the small screen: Sky TV’s purchase of Three reshapes NZ’s media landscape
Antony Young, co-founder of The Media Lab, shares how Sky TV’s purchase of Three is reshaping New Zealand’s media landscape.
Movings & Shakings
Thompson Spencer builds out media team across Australia and New Zealand
Thompson Spencer has grown its media team with the addition of Jake Calder, Madison Trevella and Libby Frost.
Campaigns
Crypto hits the NZ Streets: Localcoin ATM pays for Jolly Billboard Campaign in Bitcoin
Crypto ATM provider Localcoin has partnered with Jolly Billboards to launch a digital billboard campaign in Christchurch.
Campaigns
From cop car to cinema: NZ Police and EightyOne launch rolling recruitment experience
New Zealand Police and agency EightyOne rolled out a new recruitment tool – this time featuring a mini-cinema and popcorn.
Campaigns
Sneakers and sounds: Platypus and Connect by Live Nation launch Kicks Clubs
Australasian shoe store Platypus has launched a new loyalty program that uses music to create deeper connections with its Gen Z customer base.
News
True joins forces with Longform on brand identity
New Zealand fashion leader Des Rusk has partnered with True to develop the brand identity for the merino label Longform.
Campaigns
All Blacks captain Scott Barrett stars in Lightforce Solar and YoungShand’s latest chapter
Lightforce Solar has launched the next chapter of its “The Future is Obvious” brand platform with YoungShand.
Awards
CYRIL to DJ the YouTube NZ Marketing Awards 2025 afterparty
NZ Marketing magazine and partner Marketing Association announce CYRIL as DJ for the YouTube NZ Marketing Awards 2025 afterparty.
Campaigns
Drifter invites travellers to Australia and New Zealand with new campaign
Drifter, an Australian design-led hotel-hostel group, is launching its new campaign, The Next Best Job in the World.
Movings & Shakings
Human Digital scales up with new hires across Australia and New Zealand
Independent B2B digital agency Human Digital has appointed Bruna Barbosa and Nora Ebaid in roles across ANZ.
News
The Marketing Club and SMK partner to upskill marketers
The Marketing Club has partnered with SMK to offer more accessible professional development for marketers across Australia and Aotearoa.
News
Comms Council releases 2025 Census Survey results
The Comms Council has released the full results of the 2025 Advertising Census and launched a new platform for industry inclusion.
News
New Zealand Blood Service appoints Mango and TRACK Tribal to lead national campaigns
New Zealand Blood Service has appointed Mango Communications and TRACK Tribal to lead national initiatives to increase blood and plasma donations.