Campaigns
Phantom Billstickers fuse physical with digital in new Tron: Ares campaign
Phantom Billstickers’ street build combines traditional posters with custom 3D elements, neon lighting and striking hand-painted elements.
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Movings & Shakings
Kantar appoints new public sector lead
Kantar New Zealand has appointed Jay Carlsen in the newly created role of group account director – public sector.
Campaigns
Campaign starring ¼ of a car shows why it’s better with Spark
Spark, in partnership with Colenso, have launched a new brand campaign to mark its new positioning: ‘It’s better with Spark.’
Accounts
Specsavers appoints Ogilvy PR as new agency partner
Specsavers has combined its earned communications activity across the Tasman, appointing Ogilvy PR as its new agency partner.
Movings & Shakings
Bastion Shine boosts leadership with Luke Farmer as new managing director
As the new managing director, Farmer will lead the creative team in delivering integrated, results-driven campaigns.
Partner articles
JOLT leads the street furniture “EVolution”
JOLT is redefining street furniture through data, delivering measurable results and ROI for clients.
Movings & Shakings
MintHC boosts leadership team, Mike Hutcheson joins board
MintHC has welcomed Mike Hutcheson to its board to support strategic expertise as it advances digital innovation and AI.
Movings & Shakings
Ashley Wales-Brown joins Mars United as digital commerce director
Mars United ANZ says Wales-Brown will supercharge its connected commerce vision, simplifying the delivery of clients’ ambitions.
News
New Zealand unveils its first-ever list of 20 Best Workplaces
Great Place To Work, the global authority on workplace culture, has announced the 20 Best Workplaces in New Zealand for 2025.
Campaigns
Run celebrate Te Wiki o te Reo Māori with special heitiki designs
Released across the week via the RUN agency social media channels, each design draws inspiration from a different whakataukī (proverb).
Campaigns
Ads on Pads unveils the world’s most period-friendly billboard
Aditi Gorasia keeps community at the centre of everything she does – her first billboard campaign for Ads on Pads was all about giving back.
Campaigns
Contagion joins Surf Life Saving NZ to rally volunteers
Surf Life Saving NZ and Contagion have launched a new campaign, inviting everyday Kiwis to join the lifesaving team.
Awards
Introducing: The Worthies
Paul Bowden and Vanessa Sheldrick are exciting to introduce their new event, The Worthies, all about celebrating the public sector.
Campaigns
True helps Qantas unite Kiwis and Aussies again
True helps Qantas remind Kiwis that it’s more than just an airline – it connects the Tasman for the moments that matter.
Campaigns
Use daylight saving as an ’emergency reset’ – council agency
Auckland Emergency Management is urging households to get ready for summer storms as the clocks go forward.
Movings & Shakings
Jolt announces two senior appointments to NZ sales team
EV charging and digital out of home network JOLT has announced two senior appointments in its New Zealand sales team.
Campaigns
Gallagher Insurance celebrates All Blacks partnership with Go Media takeover
Using Go Media’s digital network of buses and street furniture, the campaign reached Wellingtonians as they travelled across the city.
International
Around the World: Why Do It? Nike switches it up for Gen Z
Antony Young’s Around the World column looks at global media news, including Nike’s changing brand statement.
Campaigns
Newmarket Business Association entices shoppers with Spring Spree
During September, the Newmarket Business Association is supporting local with vouchers for shoppers who spend over $50 in the precinct.
Campaigns
JCDecaux launches large format billboard The Queen
JCDecaux’s new billboard on lower Queen Street delivers both impact and effectiveness with long dwell times and ongoing engagement.
Campaigns
Global drowning prevention campaign takes to the rugby pitch
A global call to reduce drowning statistics will take to the sidelines at the upcoming All Blacks versus Springboks match in Wellington.
Campaigns
Kargo and Contagion launch first CTV Tiles campaign with PlaceMakers
Adtech company Kargo, in partnership with Contagion, has launched its first CTV Tiles campaign for home improvement retailer PlaceMakers.
Campaigns
Naveya & Sloane and All is for All unveil world-first sound campaign for jewelry
Naveya & Sloane is redefining the luxury experience with a world-first accessible sound campaign in partnership with All is for All.
Campaigns
Avo on toast? Not Another puts avo on TV
The Avo Tree turns 10 and teams up with Not Another to deliver the ultimate avocado experience in a new campaign.
Campaigns
Motion Sickness turns K Road receipts into cash
Receipts from money spent on Auckland’s K Road will become currency in this new loyalty scheme for a neighbourhood.
Movings & Shakings
dentsu Aotearoa promotes Rachel Anderson-Cormack to group managing director
dentsu Aotearoa has promoted Rachel Anderson-Cormack to group managing director, bringing over 20 years of experience to the role.
News
MediaWorks splits business, OOH arm becomes QMS
MediaWorks is splitting off its out of home business. The OOH operation will transition to the QMS brand, effective October 1.
News
NZME announces 2025 Imprint competition judging panel
NZME’s Imprint returns for its third year, with a panel of industry leaders set to judge the 2025 competition.
News
Accor and Air New Zealand turn hotel stays into travel adventures
New Zealand hotel operator Accor has partnered with Air New Zealand, giving ALL members more ways to travel and enhance their experiences.
News
MediaWorks is off to the races with exciting new partnership
MediaWorks has partnered with Addington Raceway, Canterbury’s premier racing and entertainment destination.