Campaigns
McCann NZ and Macca’s launch icon-only outdoor campaign
McCann New Zealand, previously DDB Aotearoa, has launched a national outdoor campaign for McDonald’s titled “You know where”.
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Accounts
Calibre + Candor appointed media partner for Made Group
MADE Group has appointed independent media agency Calibre + Candor as its media partner across New Zealand.
Movings & Shakings
Sam Casey joins Thompson Spencer as head of performance
Thompson Spencer has appointed Sam Casey as head of performance to strengthen the agency’s integrated media offering.
Movings & Shakings
Flying Fish welcomes Charlotte Evans to its director roster
Film production company Flying Fish has welcomed Charlotte Evans to its director roster, for representation in New Zealand.
Media
Lumo secures approval for subtle motion on its roadside digital billboards
Digital billboard operator Lumo has received permission from the Auckland City Council to run subtle motion on six of its local sites.
Events
Sky Upfront: a standout slate for 2026
Sky lifted the curtain on its 2026 slate at the New Zealand International Convention Centre on February 24.
Campaigns
Saatchi & Saatchi NZ spotlights elite performance of NZ Winter Paralympians
The campaign champions Winter Paralympians Adam Hall and Corey Peters as they prepare for the Milano Cortina 2026 Paralympic Winter Games.
Accounts
Bastion appointed as KFC NZ’s creative ad agency
Restaurant Brands has appointed Bastion Aotearoa as KFC New Zealand’s creative advertising agency following a competitive process.
Movings & Shakings
Bastion announces new managing director, insights
Bastion has announced the appointment of Joanne Norton as managing director, Insights. She will report to group CEO, Cheuk Chiang.
Movings & Shakings
McCann Group NZ announces new media leadership
McCann Group NZ has appointed Zac Stephenson as managing director, media and has also promoted Terri Collier to chief client officer.
Movings & Shakings
TVNZ strengthens commercial leadership with two senior appointments
TVNZ has appointed James Butcher as GM sales and Rebekah Gierlinska as GM growth and partnerships to grow its commercial leadership team.
Media
oOh!media enhances retail network
oOh!media New Zealand has completed major digital upgrades at Bayfair Shopping Centre in Mount Maunganui and Botany Town Centre in Auckland.
Partner articles
Travel and retail advertising trends in 2026
Advertising intelligence company Bigdatr presents the travel and retail advertising trends to show what’s ahead for 2026.
Partner articles
Media trends and trust: Q+A with Streem managing director Leon Hudson
Streem has released its State of the Media Report for 2026. Managing director Leon Hudson weighs in on the hot topics shaping the industry.
Campaigns
Essano’s new campaign champions local agencies and talent
Skincare brand essano has unveiled a new campaign that highlights its commitment to transparency in skincare and honest storytelling.
News
Spark Arena launches new all-in-one mobile app
Auckland’s multipurpose venue Spark Arena has launched the Spark Arena App, offering an unified platform to meet evolving fan needs.
News
Nielsen data shows Kiwis’ love of travel drives 10% lift in ad investment
New Nielsen Ad Intel data shows advertising spend across the travel category in New Zealand rose 9.9% year-on-year.
International
Around the World: Zuckerberg grilled at trial
Media expert Antony Young wraps up global media headlines: Zuckerberg on trial, UK agencies’ staff exodus and new Valentine’s Day campaigns.
Events
Moana Auckland to kick off with free Shoreline Social weekend by the water
New Zealand’s Ocean Festival Moana Auckland opens with Shoreline Social at the Eastern Viaduct on February 28 and March 1.
Campaigns
Unichem and Life Pharmacy’s new campaign puts empathy front and centre
Unichem and Life Pharmacy are putting empathy front and centre in its latest brand campaign, Make Your Problems Our Problem.
News
From letterbox to intelligence
CEO Struan Abernethy on how Reach became a data-led, AI-ready marketing group.
Media
Tonic Media Network expands into Aotearoa New Zealand
Tonic Media Network, an Australian media company specialising in health and wellbeing, has officially launched in Aotearoa New Zealand.
Media
NZME and Getty Images announce global partnership
Getty Images has announced a partnership with New Zealand Media and Entertainment to licence images from The New Zealand Herald.
Movings & Shakings
Are Media announces new editor for Kia Ora magazine
Are Media has appointed Jacqui Loates-Haver as the editor of Kia Ora, Air New Zealand’s flagship inflight magazine.
Campaigns
Auckland goes all out for pride via dentsu Aotearoa
Dentsu’s partnership with pride festival ‘Big Gay Out’ this week delivered a celebration of community, creativity and connection.
News
TikTok celebrates Kiwi businesses
The social media giant has held a special event to celebrate the almost two million New Zealanders and 60,000 Kiwi businesses using the platform.
Accounts
Breast Cancer Foundation NZ appoints Special as its creative agency
Breast Cancer Foundation NZ has appointed Special as its lead strategic and creative agency in a new partnership.
Campaigns
Anchor, Sky and EssenceMediacom deliver creator-led cooking campaign
Anchor has partnered with Sky and Miss Polly’s Kitchen to launch a new culinary campaign into premium broadcast environments.
Campaigns
Kiwi winery ‘steals’ the spotlight with Saatchi & Saatchi, Digitas
A real-life wine burglary has become part of a launch campaign for a Waiheke Island winery in the Australian market.
Movings & Shakings
Aaron Dawson joins Cartology New Zealand from TVNZ
Former TVNZ general manager, sales, Aaron Dawson has joined Cartology New Zealand to lead its sales function as head of client partnerships.