Campaigns
Water Safety NZ takes Days Like These campaign to the sky
As summer officially draws to a close this weekend, These Guys I Know has taken its Days Like These campaign for Water Safety NZ to the sky.
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Media
Val Morgan Outdoor expands office media network in Auckland CBD
Val Morgan Outdoor has expanded its office media network, installing premium digital screens across ANZ Centre in Auckland’s CBD.
Movings & Shakings
Spark Foundry managing director to step down
Nicky Greville has decided to leave her role as managing director of Spark Foundry New Zealand. She will remain with the business until June 1.
Campaigns
Contact flatties find their groove in latest campaign chapter via Special
Contact Energy has unveiled the next iteration of the ‘It’s Good to be home’ platform via agency partner Special.
Campaigns
Dentsu creates full scale building site for Woolworths Bricks
Dentsu Aotearoa has helped transform Woolworths Bricks Home from a collectibles campaign into a real-world play moment for Kiwi families.
Campaigns
Teachers union campaign threatens recorder torture
Make It Stop is a playful campaign that reminds everyone just how much power our teachers hold.
Awards
Talking about what matters – David Shing at The Worthies
David Shing loves The Worthies, an award show celebrating the non-profit and public sectors, because it “does what it says on the tin.”
Media
TVNZ challenges partners to win attention over impressions
According to TVNZ, in a world of infinite feeds and fragmented media, attention is the most valuable commodity – not impressions.
Campaigns
Heartland Bank launches new campaign via True
Heartland Bank and indie agency True have launched a campaign that empowers Kiwis financially in retirement.
Events
Comms Council announces 2026 speaker lineup for AXIS Speaks
AXIS Speaks 2026 returns with global creative leaders sharing insights on cultural strategy and award-winning creativity.
Campaigns
McCann NZ and Macca’s launch icon-only outdoor campaign
McCann New Zealand, previously DDB Aotearoa, has launched a national outdoor campaign for McDonald’s titled “You know where”.
Accounts
Calibre + Candor appointed media partner for Made Group
MADE Group has appointed independent media agency Calibre + Candor as its media partner across New Zealand.
Movings & Shakings
Sam Casey joins Thompson Spencer as head of performance
Thompson Spencer has appointed Sam Casey as head of performance to strengthen the agency’s integrated media offering.
Movings & Shakings
Flying Fish welcomes Charlotte Evans to its director roster
Film production company Flying Fish has welcomed Charlotte Evans to its director roster, for representation in New Zealand.
Media
Lumo secures approval for subtle motion on its roadside digital billboards
Digital billboard operator Lumo has received permission from the Auckland City Council to run subtle motion on six of its local sites.
Events
Sky Upfront: a standout slate for 2026
Sky lifted the curtain on its 2026 slate at the New Zealand International Convention Centre on February 24.
Campaigns
Saatchi & Saatchi NZ spotlights elite performance of NZ Winter Paralympians
The campaign champions Winter Paralympians Adam Hall and Corey Peters as they prepare for the Milano Cortina 2026 Paralympic Winter Games.
Accounts
Bastion appointed as KFC NZ’s creative ad agency
Restaurant Brands has appointed Bastion Aotearoa as KFC New Zealand’s creative advertising agency following a competitive process.
Movings & Shakings
Bastion announces new managing director, insights
Bastion has announced the appointment of Joanne Norton as managing director, Insights. She will report to group CEO, Cheuk Chiang.
Movings & Shakings
McCann Group NZ announces new media leadership
McCann Group NZ has appointed Zac Stephenson as managing director, media and has also promoted Terri Collier to chief client officer.
Movings & Shakings
TVNZ strengthens commercial leadership with two senior appointments
TVNZ has appointed James Butcher as GM sales and Rebekah Gierlinska as GM growth and partnerships to grow its commercial leadership team.
Media
oOh!media enhances retail network
oOh!media New Zealand has completed major digital upgrades at Bayfair Shopping Centre in Mount Maunganui and Botany Town Centre in Auckland.
Partner articles
Travel and retail advertising trends in 2026
Advertising intelligence company Bigdatr presents the travel and retail advertising trends to show what’s ahead for 2026.
Partner articles
Media trends and trust: Q+A with Streem managing director Leon Hudson
Streem has released its State of the Media Report for 2026. Managing director Leon Hudson weighs in on the hot topics shaping the industry.
Campaigns
Essano’s new campaign champions local agencies and talent
Skincare brand essano has unveiled a new campaign that highlights its commitment to transparency in skincare and honest storytelling.
News
Spark Arena launches new all-in-one mobile app
Auckland’s multipurpose venue Spark Arena has launched the Spark Arena App, offering an unified platform to meet evolving fan needs.
News
Nielsen data shows Kiwis’ love of travel drives 10% lift in ad investment
New Nielsen Ad Intel data shows advertising spend across the travel category in New Zealand rose 9.9% year-on-year.
International
Around the World: Zuckerberg grilled at trial
Media expert Antony Young wraps up global media headlines: Zuckerberg on trial, UK agencies’ staff exodus and new Valentine’s Day campaigns.
Events
Moana Auckland to kick off with free Shoreline Social weekend by the water
New Zealand’s Ocean Festival Moana Auckland opens with Shoreline Social at the Eastern Viaduct on February 28 and March 1.
Campaigns
Unichem and Life Pharmacy’s new campaign puts empathy front and centre
Unichem and Life Pharmacy are putting empathy front and centre in its latest brand campaign, Make Your Problems Our Problem.