With some quality work, a fresh management team, an amazing new office in the Cityworks Depot in central Auckland and an almost but not quite moment in the recent Genesis pitch, a few agencies might be looking over their shoulder at Y&R next year. James Hurman and Josh Moore go for a hoon on 2012.
1) Favourite campaign that isn’t yours
http://www.youtube.com/watch?v=0ahNpFf1_0QHell ‘Pizza Roulette’. A brilliant brand experience idea that couldn’t be truer to Hell.
2) Favourite campaign that is yours
HRV ‘Invironment’. By branding up the air inside our homes we managed to get New Zealanders thinking about HRV’s product in a whole new way.
3) Least favourite campaign
We reckon the work’s been noticeably good this year. It’s easy to think of a tonne of stuff we like and kind of hard to think of stuff we don’t.
4) Best brand
Coke’s been an inspiration globally this year. Share a Coke is an awesome thing and Coke being named Cannes’ Creative Marketer of the Year for 2013 is well deserved.
5) Best stoush
John Hegarty’s mandates to Publicis when it acquired BBH. A pre-emptive stoush. Like an ‘I’m going to stoush you before you stoush me’ kind of a stoush.
6) Heroes
Our IT guy Josh Hetrick. Somehow, about five minutes after moving into our new space, everything worked. Genius.
7) Villains
http://www.youtube.com/watch?v=XmaXa9oYA88BAT and that shady effort with the agree/disagree thing. Okay that should maybe have been least favourite campaign, but it’s also quite villainy isn’t it.
8) Most memorable marketing moment
Clemenger BBDO going to sleep without a gold Axis and waking up with a Yellow Pencil. Nice.
9) A few predictions for 2013
We’d like to think there’s a little more competition in the industry now. And if you believe that good competition makes you stronger then hopefully that means the work across the industry will get even better next year.
