Every year, StopPress asks players in the local industry for their reflections on the marketing year that was. Here’s what Ben Stonyer, Phantom Billstickers marketing manager, had to say.
1. Favourite local campaign that isn’t yours
oOh!Media breast cancer donation bus shelter. A simple and effective way of getting people to donate in a modern age.
2. Favourite campaign that is yours
PlayStation Dual Shock Unleash your colour. The best example I’ve ever seen of marrying outdoor, digital and social media.
3. Favourite international campaign
Burger King ‘Burn that Ad’ AR campaign. Great way to get people using AR. Burger King has been doing great work around the world lately acting as a fun competitor to its golden arches rival.
4. Least favourite campaign
Dunedin City Council painting a mural of Ed Sheeran on the side of the now-defunct but legendary Bath St Night club in Dunedin, Sacrilege!
5. Your own biggest success
The continued growth of Phantom Labs.
6. Most significant launch/innovation/thing of the year
Spark’s aggressive move for local sports rights.
7. What should be un-invented?
Boundary’s scored countbacks to decide winners of cricket world cup finals.
8. Lamest trend
Having to make sure a new password has to be nine characters long, three capital letters, one special character and six lower case letters etc. Just let me choose my own password!!!!
9. Best brands
Garage Project, Tokyo Dry, Sharesies
10. Best stoush
Simon Bridges vs Jamie Lee Ross. NZ Tories pretending to play house of cards will never not be funny to me.
11. Heroes
Greta Thunberg – Living rent-free in the minds of Newstalk ZB hosts
12. Villains
Racists, Anti Vaxxers, climate change deniers and TERFs. Anyone holding back society.
13. What died in 2019?
Linear television, if you’re not on-demand and streaming you’re dead.
14. What’s the biggest mistake marketers will make in 2020?
Trusting influencers.
