Winners of the 2021 IAB New Zealand Digital Advertising Awards were announced during the virtual show hosted by Hayley Sproull last week, which can be viewed here.
There were 56 winners, across five Award Categories, who took away a total of 29 Silvers and 27 Gold Awards.
Agency of the Year, sponsored by Google, was awarded to MBM for the third year in a row, for their 2021 entry Rollercoaster Year: How a New Agency Strategy Delivered MBM Digital Growth.
In addition to the Agency of the Year title, MBM also picked up Golds for: Best Use of Social – Griffin’s, Bikkie Elections, and Best Use of Data, Campaign Measurement and Optimisation – Trade Me Motors, Getting Under the Hood of Car Buyer Value.
Emily Isle, Chief Digital Officer, MBM says: “We are thrilled to have Gold and Silver recognition across a range of amazing clients and categories! MBM has been honoured to win IAB Agency of the Year three years running. It showcases our continued momentum, delivering effective digital media, advanced analytics capabilities, and data marketing maturity that fuels our clients’ business growth.”
Best in Show, sponsored by TVNZ, was awarded to Electoral Commission – Voter Concierge (FCB New Zealand and the Electoral Commission). This standout entry won 3 Golds and a Silver. FCB New Zealand finished with a total of 15 Awards – 7 Golds and 8 Silvers on the night.
With these wins, FCB becomes the most awarded agency for the third year running, also securing Best in Show back-to-back in 2020 and 2021.
“In times like these, opportunities to get together and celebrate the exceptional data and digital work across the industry is a privilege.
Proud of the outstanding recognition of the FCB whanau and our clients, and great momentum as we look forward to the continued growth in innovation ahead for the rest of the year,” comments Chief Transformation Officer, Qassem Naim.
Kate Grigg, Head of Digital Marketing adds: “It’s been great to see the growth of the IAB awards over the years with record entries this year we are proud to continue to deliver strong results, particularly across the data and effectiveness categories.
It’s testament to what’s possible through truly integrated data and digital capabilities that connect with people and change behaviour.”
Service to the Industry was Awarded to Rhys Heron, IAB New Zealand Board member and former Chair, and Managing Director, Mi9.
A full list of winning entries can be found on the IAB website.
