One of the world’s best known fresh and packaged fruit brands, Dole New Zealand, has appointed Mango Aotearoa to manage its PR, digital and social media marketing.
Tasked with delivering impactful and engaging brand communications across Dole NZ’s social media channels, Mango Aotearoa’s digital and social expertise will help to strengthen the brand’s presence in the New Zealand market.
As well as managing Dole NZ’s social media and digital content strategy, Mango will be providing media and influencer relations for projects and product launches.
Kamilla Camillo, Senior Marketing Manager at Dole NZ, says the opportunity to have the support of a full-service agency was an attractive proposition.
“Aside from being a well-respected agency, Mango demonstrated a broad range of expertise. This gave us confidence that they can help steer our brand forward and help us as we work towards achieving The Dole Promise, a global commitment to change that helps people and the planet.
“Already they have been a pleasure to work with, helping to bring a fresh perspective and creativity to Dole’s social and digital space that is relevant to our Kiwi audience.”
In addition to the Kiwi favourite, Dole Bananas and Bobby Bananas, Dole NZ also supply a range of fresh tropical fruit, including the popular Tropical Gold Pineapple and Dole Paw Paw as well as packaged products.
Sean Brown, General Manager at Mango, says the agency is thrilled to be working with Dole NZ, one of the largest selling proprietary brands in New Zealand.
“It’s a privilege to be working with such an iconic brand and we’re excited to grow the love for Dole’s delicious fruit products even further.
“Mangoes, bananas and pineapples are a delicious combo and we’re looking forward to seeing the fruits of our labour – I’m sure we will do great things together.”