Youtube VideoMuch like DraftFCB and The National Bank, the industry has been waiting patiently to see what Colenso and Westpac would come up with after the account shifted from Saatchi & Saatchi last year. It’s already created the Impulse Saver app and a home loan spot and, while the new animated ad explaining the financial perils of the modern world that launched last night isn’t being seen as the big reveal, it is the first time the bank’s new tagline ‘help is what we do’ has been seen in the wild. Colenso’s managing director Nick Garrett was keen to point out that this isn’t what the agency has been working on since it won the account last year and, unlike ASB and Droga5’s massive brand overhaul, it’s just the first stage of a larger campaign that will kick into gear next year.
Group account director Paul Wilson says Assembly did a “shit-hot job” on the 3D animation in the two months they had to make it. And while it’s early days yet, Wilson says it’s been well-received by Westpac staff.
Youtube VideoIt’s also launched a new split-screen ad for Westpac’s Hotpoints scheme made by Special Problems.
Executive Creative Director: Steve Cochran
Art Director: Jae Morrison
Planner: Andy McLeish
Group Account Director: Paul Wilson
Senior Account Director: Jo Underdown
Account Manager: Lucy Sparks
Agency Producer: Jen Storey
Production Company: Assembly