After a competitive pitch, Villa Maria has appointed We Are Pead as its new PR agency partner, with Pead coming on board to strengthen the brand’s local media relations through compelling and engaging storytelling.
We Are Pead will share Villa Maria’s rich stories, engage consumers on a range of brand activity and continue to build a strong presence locally.
The agency will be responsible for all New Zealand communications activity for Villa Maria, including strategic planning, media relations and new product launches within its Private Bin, Cellar Selection, Reserve, Single Vineyard ranges and more.
Sarah Szegota, Head of Marketing and Communications for Villa Maria Estate, says: “We are thrilled to welcome We Are Pead into the Villa Maria family. We Are Pead’s superb reputation stood out and we are looking forward to the team delivering fresh thinking and strong results.
“We have big plans over the next few years and media relations will be instrumental in our brand activity.”
We Are Pead Partner Anna Farrera says that adding New Zealand’s most loved and awarded wine brand to the agency’s portfolio was a significant moment for the team.
“We are absolutely delighted to be working alongside such an esteemed and innovative New Zealand brand with strong sustainability credentials. Our passion for media relations and PR ideas that stand out and provoke action, coupled with our experience across the drinks sector, is a perfect partnership.
“Villa Maria is an icon of the New Zealand wine industry; its success at home and off-shore over the last six decades is something we want all Kiwis to be proud of.”