Three and 2degrees have teamed up again with TBWA\NZ and IKON for the second season of TV series 2nd Chance Charlie, which has been rebooted with six brand new half hour episodes.
The concept behind the reality show, devised for 2degrees by TBWA\NZ, filmed and produced by Three, offers contenders their second chance at striving for their Super Rugby dreams.
Up for grabs is a three month personalised training, mentoring and development programme plus $15,000 prize money. One player will also be voted the 2degrees People’s Choice and win $5,000.
TBWA\NZ Chief Creative Officer Shane Bradnick puts the show’s success down to the contestants.
“The six Charlies had amazing stories to share and showed true heart and grit to give their dream a second shot. We all know someone who almost made it into professional rugby, but didn’t quite make it.
“Finding and following these players is an emotional ride with all the contestants navigating the rigours of training, getting back into shape and the emotional journey they go on.
“We’re stoked that it’s coming back and that we get to see a new crew of amazing Kiwis give their all for a second shot at rugby stardom.”
2degrees General Manager Marketing Ben Wheeler adds: “Last year showed us our hunch was right – there’s a bunch of incredibly talented players out there who, often for a range of reasons, didn’t quite make it. We reckon it’s fair to give them a second chance. Everyone knows someone who dreams of being a rugby star, now’s their chance.”
For more information and to apply click here.
Agency: TBWA Group NZ
Broadcast and Production Partner: Three – Discovery NZ Ltd.
Media Agency: IKON