Vodafone warns not to rely on luck in pursuit of success

  • Advertising
  • August 18, 2017
  • StopPress Team
Vodafone warns not to rely on luck in pursuit of success

Vodafone is helping New Zealanders be business ready in a new 'Fortune favours the ready' campaign via FCB.

The 60-second video explores the highs and lows of business, with a narrator explaining that success is not about relying on luck but rather, it's earned. It then goes on to explain how the right technology and a team backing you, can enable you to create your own luck.

Meanwhile, a montage of black and white shots of business owners and staff plays out showing them working late, traveling and braving the weather. In all scenarios, Vodafone's on hand to help keep them connected with those they're separated from.

General manager of innovation and strategy at FCB Murray Streets says the approach it took celebrates the talent and tenacity of New Zealand business owners and highlights how Vodafone can support them with their expertise in digital connectivity.

It comes from Vodafone's brief to reflect a fundamental truth that it and its business customers share—that luck is not the deciding factor in success.

Enterprise director at Vodafone Ken Tunnicliffe says: “Vodafone provides innovative solutions that prepare Kiwi businesses to make the most of the opportunities they’ll encounter now and in the future. This campaign demonstrates that productivity and success come from being a fully connected business.”

While 'Fortune favours the ready' has a clear business focus, the spot clearly builds on the 2015 'Piggy Sue' platform by using the same music and a similarly emotion-evoking story.


Regional Executive Creative Director: James Mok
Head of Integration: Fleur Head
Creative Services Director Jenni Doubleday
General Manager – Innovation and Strategy: Murray Streets
Strategist: Laura Davies
Head of Content: Pip Mayne
Producer: Rebecca Casey
Content Director / Stills: Michael Braid
Group Account Director: Jo Taylor
Account Manager: Kyra Hale

Y&R Media
Group Business Director: Kelly Badland
Media Manager: Lou Watkin

Client: Vodafone
Product: Business/Enterprise
Consumer Director: Matt Williams
Head of Brand and Insights: Louise Kuegler
Manager Network & Enterprise Brand: Nileema Allerston
Enterprise Communications Specialist Lead: Anna Wallis
Graduate: Kristina Searle 

Production Company: Finch
Production Company Director: Dave Ma
Production Company Executive Producer: Karen Bryson
Production Company Producer: Emma Lawrence
Director of Photography: Marty Williams
Production Designer: Sam Evans
Editor: Julian Currin

Post Production
Post Production: Department of Post
Colourist: Dave Gibson
VFX Designer: Luke Sharpe

Sound Studio: Liquid Studios                                 
Sound Engineer: James Dean
Sound Producer: Shirleyanne McDonald-Shaw 

Studio: Liquid Studios
Composer: Peter Van der Fluit
Music Producer: Sarah Yetton / Tamara O’Neill 

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Whittaker's divides the court of public opinion – but all for a good cause

  • Advertising
  • February 22, 2019
  • Caitlin Salter
Whittaker's divides the court of public opinion – but all for a good cause

On Monday, Whittaker’s launched its latest novelty chocolate-lolly mash up with a chocolatey answer to retro bakesale treat coconut ice. The Coconut Ice Surprise chocolate has a twist though, 20c from each block goes to Plunket – a charity which New Zealanders agree is a worthy cause. However, to relate the chocolate to the charity, Whittaker's has built the campaign around baby gender reveal parties, causing a backlash from the public who argue gender norms have expanded beyond blue for boys and pink for girls.

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