VMO (Val Morgan Outdoor) has successfully completed the acquisition of oOh!media office tower assets in New Zealand.
In a statement issued, the media owner says that this makes them the only dedicated provider of office tower media, and the only provider with the ability to reach over 40 percent of affluent office professionals across Auckland and Wellington*.
The acquisition of oOh!media assets bolster the VMO Work network footprint by +44 percent, with the portfolio now covering 120 locations in Auckland, Wellington, and Christchurch. Screen counts have also grown by +50 percent taking the VMO network to over 230 screens in total. With the addition of these new assets, the VMO Work network now reaches two million contacts weekly.
The acquisition has been completed alongside further upgrades to existing as well as new premium assets installed at additional sites, continuing to fill the appetite from commercial property owners to modernise and improve their property assets.
Rob Forsyth, VMO New Zealand Commercial Director, says: “The VMO Work network has experienced consistent growth since inception. The recent acquisition of the oOh! network was a prime opportunity to add national scale and compliment the rest of the network, cementing our national footprint and market-leading position within office media.”
Matt Tremain, Val Morgan Group Sales Director, comments: “We’re excited at the opportunity to reach even more hard-to-reach professional audiences. Despite various disruptions due to restrictions, the team have outperformed expectations as clients continue to realise the clear benefits and results of the office tower medium.”
*Source: VMO Work audience is based on internal modelling utilising DART, Internal survey data and building metadata. Professional Workers are based on data from NZ. Stat 2020 survey.