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The very strange future of broadcasting

Channel Four in the UK has a fairly impressive in-house creative team, as evidenced by its magnificent Paralympics campaign from a few years back. And now, to launch its new ondemand platform All4, it’s peered 100 years into the future and predicted a same sex royal wedding, robotic horse racing and a series of mutant hosts. 

Not surprisingly, the first regal same sex kiss is getting a fair amount of attention online and, interestingly, according to Pink News, Channel 4 recently brought into effect a “tough new diversity quota system, which calls for six percent of employees to be LGBT by the year 2020 – more than double the 2.4% of Channel 4 staff that currently identify as LGBT”. 

And with research showing there are plenty of benefits if employers allow true authenticity in the workplace, something explained in ex BP chief executive John Browne’s book The Glass Closet, it’s good to see businesses making some changes. 

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