As we delve further into the depths of winter and you busy yourself with avoiding the rain and eliminating unsightly goosebumps and chapped skin, we warn you the following story includes references to lucky bastards lapping up the Summer sun in the South of France. The 59th Cannes International Festival of Creativity kicked off Sunday evening (local time) and the first two shortlists (which are actually very long ) have been released, revealing seven New Zealand finalists, a number of which have also received finalist nods in multiple sub-categories.
DDB is hoping to bring home a Cannes Lion to accompany the Axis award it picked up for its efforts on the Communication Council’s ‘Leaked email invite’ campaign. The campaign has picked up one of the two Kiwi finalist spots in the Direct category, with Colenso BBDO taking out the second spot for its work on DB Breweries ‘The wine that sold beer’ campaign. The Direct category has been narrowed down to a “short” 227 finalists.
The second shortlist, Promo & Activation, is made up of 251 finalists. Among the jury of 25 tasked with narrowing the list down from its original 2700 entries is Colenso BBDO’s executive creative director Nick Worthington (“even if we’re generous it’s a savage job,” he commented on the judging process in a post on the Stuff website). Tough as it may be, Worthington will no doubt be wearing a grin as wide as the deck chairs lining the beaches of Cannes thanks to the agency nabbing multiple finalist nods in this category.
All up five New Zealand entries made the Promo & Activation cut, with a number of them shortlisted in multiple sub-categories. Among the multiple sub-category finalists are DDB’s ‘Believe’ campaign for Lion Nathan (finalist in two sub-categories), Colenso BBDO’s ‘Sorry about the twigs, folks’ campaign for DB Breweries (finalist in three sub-categories), and Colenso BBDO again, this time for its ‘The wine that sold beer’ campaign (finalist in two sub-categories). Rounding out the Kiwi contingent are Draft FCB’s ‘Bleargh! Have a suck and stick it to them’ campaign for Foodstuffs, and Colenso BBDO’s ‘Donation glasses’ for Mars.
Stay tuned for more shortlist results…