BCG2 makes creative changes, wins plaudits for Avigra campaign

Coinciding with a few new business wins, recent recognition at the
Pharmacy Awards and the promotion of Robin Powell to creative director,
BCG2 has expanded its creative department with four new arrivals: Alex
Dyer, Anita Young, Matthias May and Matt Watts.

“Formerly with FCB and a founder of Rascals, senior writer Alex found
himself enjoying a celebratory pint in Cannes after only 12 months in
the business. Now a seasoned veteran with a bagful of awards under his
belt he is older and wiser but no less enthusiastic and is a welcome
addition to the team,” says chief executive James Blackwood.

proclaimed ‘internerd’ Anita Young, ex TBWA and .99, joins as well
along with fellow senior art director and Knut Jeans originator Matthias
May, who returns to BCG2 after few years at DDB. Writer Matt Watts who
impressed during his time contracting at the agency has now been taken
on full time. It’s great to have such an influx of talent and we are
looking at more hires across the board. Expanding the range of skills
and depth within the agency is the end goal but the new crew have
already made a positive contribution to Friday night drinks.”

In other news, bcg2 Health
and Pfizer New Zealand won the award for ‘Supplier of the Year, Best
Marketing Campaign’ at the Pharmacy Awards for the current Avigra (the
generic version of Viagra) campaign.

“Pharmacy is a key channel
for the healthcare market, so it’s great to be recognised for best in
class work,” says Stuart Ogden, bcg2 Health general
manager. “This highly successful campaign has not only defended the
majority market share held by Viagra but has substantially grown the
overall Pfizer share of the mens’ erectile dysfunction market.”

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