Very animated

  • TVC
  • June 28, 2011
  • Ben Fahy

Youtube Video

Who's it for: Toshiba by Clemenger BBDO Sydney and Yukfoo

Why we like it: It's pretty tough not to become derivative and cliched with your marketing efforts if you're a sponsor of the Rugby World Cup. Certain boxes just need to be checked. And we can probably expect to see a number of slow-motion shots of large men in tight uniforms holding up trophies, scoring tries, kissing babies or endorsing various sponsors' products in the coming months. But Toshiba has created a very cool animated spot to celebrate its relationship with the tournament by using Auckland studio Yukfoo's 2D character animation and transferring it to a living room. Good soundtrack too. And extra points for the cartoon blood splattering.

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Whittaker's divides the court of public opinion – but all for a good cause

  • Advertising
  • February 22, 2019
  • Caitlin Salter
Whittaker's divides the court of public opinion – but all for a good cause

On Monday, Whittaker’s launched its latest novelty chocolate-lolly mash up with a chocolatey answer to retro bakesale treat coconut ice. The Coconut Ice Surprise chocolate has a twist though, 20c from each block goes to Plunket – a charity which New Zealanders agree is a worthy cause. However, to relate the chocolate to the charity, Whittaker's has built the campaign around baby gender reveal parties, causing a backlash from the public who argue gender norms have expanded beyond blue for boys and pink for girls.

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