Cinema is continuing to prove it’s still a top entertainment destination with June Standard Media Index (SMI) results revealing Val Morgan Cinema advertising achieving a huge 549 percent ad spend increase on the same period last year – the most of any media channel.
Client confidence levels and a blockbuster content slate contributed to the significant results, with advertiser activity in categories such as Government, Retail, Alcoholic Beverages, Communications, Food, Tourism and Consumer Electronics exceeding forecasts.
Growth in ad spend was fuelled by the school holiday period coupled with a stellar line-up of blockbuster content like the Marvel blockbuster Black Widow, Space Jam 2, and Fast & Furious 9 smashing admission expectations.
Cinema has staged a major comeback performance in the first half of 2021, with results only expecting to increase as we head into the second half of the year.
“With returning Kiwi audiences craving the immersion and escape that only the cinema experience provides, we anticipate momentum in national admissions will continue to exceed forecasts throughout 2021, with two-year’s worth of content crammed into the next 12 months,” says Matt Tremain, Sales Director at Val Morgan NZ.
Kiwis’ desire for first-run content and big experiences outside of the home will be fulfilled with major movie titles launching over the next several weeks including The Suicide Squad, Eternals, Top Gun Maverick, Matrix 4, and the long-awaited next James Bond adventure: No Time to Die.