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Twists and turns, reggae style

At first glance DraftFCB New York’s clip for the Jamaica Tourist Board looks like a retro video game.

With pixelated bobsledding action interspersed with actual sledding footage, the Bobsled Song can apparently be started at the same time as the Jamaican team starts its run at Sochi and coincide with the duration of the race, matching each twist and turn on the course.

It has to be said the music is catchy but very annoying. We blame the Cool Runnings movie for these kind of ideas.

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