TVNZ has joined forces with MediaWorks to offer the SME market greater access to its digital advertising inventory.
The new partnership sees the MediaWorks direct sales team represent TVNZ digital assets to advertisers in market, including 1 NEWS online video and display inventory and dynamically inserted ads in TVNZ OnDemand’s livestream. MediaWorks will have the ability to bundle these TVNZ assets alongside their audio, digital and outdoor assets for direct customers.
MediaWorks’ direct sales team are based in 23 markets throughout Aotearoa and have strong networks in the regional communities they serve. Leveraging these relationships will enable TVNZ to connect with new customers who may not have considered the broadcaster’s advertising reach in the past – especially those with digital spend to place who are new to opportunities in the live streaming space.
TVNZ’s own direct sales team will continue to secure digital revenue opportunities with existing clients and those who wish to conduct comprehensive campaigns across TVNZ channels and platforms. Agency relationships will continue to be managed in house by TVNZ also.
TVNZ Commercial Director, Jodi O’Donnell says: “We’re excited to join forces with the MediaWorks direct sales team to open up access to our digital inventory to new customers. TVNZ offers so many advertising opportunities outside of the conventional broadcast space and this partnership will enable us to demonstrate that. SMEs around the country can effectively use their digital spend with us, alongside the many platforms and opportunities that MediaWorks already offers to build their brands and generate revenues.”
MediaWorks Commercial Director Liz Fraser adds: “We are excited to partner with TVNZ and to have the opportunity to sell these premium solutions. Our advertisers have an expectation that MediaWorks will continue to provide them with new and innovative ways to reach their customers so adding 1 NEWS online video and display inventory and dynamically inserted ads in TVNZ OnDemand’s livestream makes great sense.”
The TVNZ and MediaWorks sales partnership commenced on 1 April.
