Now that the Cannes hangovers have subsided and that the lions have been placed on the mantles, attention can shift to the local awards scene, which is currently gearing up for the 23rd edition of the TVNZ-NZ Marketing Awards after last week’s announcement of the finalists.
Back in April, marketers were invited to submit their best marketing initiatives and/or projects that represent the full scope of marketing, and the association received record response, with a 10 percent increase in entries overall and an 18 percent increase in the unique number of companies entering.
“Being selected as a finalist is an honour in the industry; a mark of brilliance, drive, and the ability to achieve,” said Sue McCarty, the convenor of judges. “All the finalists should be very proud of their achievement.”
The finalists were categorised into three groups: industry awards, judges’ choice awards and individual awards.
Finalists in the industry and judges’ choice categories represent some of New Zealand’s best-known brands, as well as a good selection of newcomers – which indicates a bright future for the Kiwi industry.
As was the case last year, several entries have won multiple nominations in the industry category, with Auckland Tourism, Events and Economic Development and Heart of the City’s ‘The show never stops’; DB Breweries’ ‘Tui Catch a Million’; Foodstuffs New Zealand’s ‘New World Little Shop’; Hobsonville Land Company’s ‘Moments Away, A World Apart’; Insight New Zealand and National Influenza Specialist Group’s ‘2013 vaccination campaign’; iSite Media’s ‘Highly Targeted Outdoor’; Tait Communications’ ‘p25 ‘Best Practices Campaign’; and Unitec’s ‘Building on Brand Success in Tougher Times’ each landing two nominations.
Several brands have also had multiple entries shortlisted in the judges’ choice category, with Constellation Brands’ ‘Selaks Roast Day; TRN’s ‘iHeartRadio Launch’; Paw Justice’s ‘Animal Strike’; Mercury Energy’s ‘GEM – The Good Energy Monitor’; iSite Media’s ‘Highly Targeted Outdoor’; and Westpac NZ’s ‘Symphony Customer Engagement Programme’ leading the charge with four nominations apiece.
The individual awards—rookie marketer of the year, marketer of the year and the marketing excellence award—are all hotly contested, with some standout performers from the previous year vying for the top honours.