TVCs of the Week: 29 April

  • TVC of the Week
  • April 29, 2014
  • Ben Fahy
TVCs of the Week: 29 April

Who's it for: World Vision by Sugar & Partners and Exposure

Why we like it: The 40 Hour Famine has become a bit of an institution in New Zealand. So what better way to celebrate its 40th anniversary than by getting an institution of a very different kind, Sam Hunt, on board to show how a bit of first world hunger can help limit third world suffering. 

Who's it for: State by Colenso BBDO and Finch

Why we like it: Insurance companies are usually focused on the fixing, but State also wants to help prevent accidents and reward its customers, so, through a bit of filmic trickery, this clever ad manages to show car crashes as an illusion. 

Who's it for: Telecom by Saatchi & Saatchi and Curious

Why we like it: State was the last company to polarise (part of) a nation with its 'Break my Stride' singalong. And now Telecom has taken a similarly polarising approach. Whether you think it's naff or brilliant, it's certainly been noticed. And as Bill Bernbach said, "if your advertising goes unnoticed, everything else is academic". 

This is a community discussion forum. Comment is free but please respect our rules:

  1. Don’t be abusive or use sweary type words
  2. Don’t break the law: libel, slander and defamatory comments are forbidden
  3. Don’t resort to name-calling, mean-spiritedness, or slagging off
  4. Don’t pretend to be someone else.

If we find you doing these things, your comments will be edited without recourse and you may be asked to go away and reconsider your actions.
We respect the right to free speech and anonymous comments. Don’t abuse the privilege.

Whittaker's divides the court of public opinion – but all for a good cause

  • Advertising
  • February 22, 2019
  • Caitlin Salter
Whittaker's divides the court of public opinion – but all for a good cause

On Monday, Whittaker’s launched its latest novelty chocolate-lolly mash up with a chocolatey answer to retro bakesale treat coconut ice. The Coconut Ice Surprise chocolate has a twist though, 20c from each block goes to Plunket – a charity which New Zealanders agree is a worthy cause. However, to relate the chocolate to the charity, Whittaker's has built the campaign around baby gender reveal parties, causing a backlash from the public who argue gender norms have expanded beyond blue for boys and pink for girls.

Read more
Next page
Results for

StopPress provides essential industry news and intelligence, updated daily. And the digital newsletter delivers the latest news to your inbox twice a week — for free!

©2009–2019 ICG Media. All rights reserved.
Use of this site constitutes acceptance of our Privacy policy.


Contact Vernene Medcalf at +64 21 628 200 to advertise in StopPress.

View Media Kit