May saw the airing of a good range of new commercials, including new master-branding ads, some brand building ads and TVCs featuring the introductions of new offerings. As always, there can only be one winner, and this month, Turners Cars has outshone the competition with their ‘We Love Buying Cars!’ advert. This advert stood out, in particular, for its strong branding with great story-line integration and prominent brand cues, which the viewer is unlikely to forget. Combining this with an enthusiastic and personable salesperson and an easy to follow ‘how to’ narrative, this ad proved both highly enjoyable as well as informative and persuasive. The key strengths of the ad were, in summary:
- Informative messaging
See the below infographic for more information about the May Colmar Brunton Ad Impact Award.