In 25 years Trends has grown from a local series of kitchen and bathroom magazines to one of the largest independent media companies in New Zealand, with markets in Australia, US, China, Southeast Asia and the Gulf, and India from 2010. Dwell promotes modern home design through its magazine and digital network and product and homes collections. Sky’s the limit for advertisers and marketers in the home and commercial design industries wanting to reach customers on both sides of the Pacific.
The tail end of 2018 brought with it some major announcements between media companies and the booming out-of-home market. Nearly two months since NZME and Go Media enacted their partnership and MediaWorks and QMS Media announced their proposed merger, we have a chat with media agencies to see whether the latest developments are a sign of things to come.