Transformers on your phone

With increasing numbers of eyes turning from televisions to consume content on mobile devices, advertisers are having to adapt and find new ways to promote their clients’ products or services. So, in an effort to take its content to those migrating eyes, the promotional team behind Tranformers: Age of Extinction has created a new app that features interviews, trailers and other teasers.

And to ensure that fans continue engaging with the app after watching all the footage, the creators have also included a game element that allows users to choose a side and participate in a range of missions related to the narrative of the new film.