ThreeNow sees strong growth in digital audience

New Nielsen figures show that ThreeNow is reaching 694,000 users per week as of May – an increase of 19% year on year and 28,000 more than the previous quarter.

The growth is especially strong among younger viewers, with audiences aged 18-24 up 18.3%, and 30-34s jumping by 20.4%. 

This rising momentum supports the launch of ThreeNow’s new digital product, enrich, which boosts targeting capabilities for advertisers. 

Warner Bros. Discovery‘s senior director of revenue James Hole says: “We are stoked with the incredible growth of ThreeNow. This latest result represents our 12th consecutive quarter of growth with almost 700,000 New Zealanders using the service every week.

“The viewers have spoken, and advertisers are lining up too. With our enrich data offering about to launch, we’ll be offering more reach, more targeted opportunities and ultimately more ways for businesses to reach their customers than ever before.”